An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal.
Over the last few years VPF has been testing the waters of social investment. Whilst not explicitly one of our grant-making criteria, a high proportion of our charities have tended to demonstrate the ability to generate a return on investment.
The sums we have invested are not large - £450,000 in total in three organizations with two of these investments for only £50,000. Such small investments would not have been possible without the ability to use the pro-bono skills of our financially-literate member community (the cost of legal and financial expertise would have smothered any benefit) and the preparedness of our investment supporters to contemplate losses*.